OKR Goals Examples for B2B Companies
Download OKR Goals Examples eBook >

Below is a comprehensive list of OKR goals examples. While different roles require different OKR goals based on varying circumstances and contexts and based on different requirements of the job, we offer the examples focused more on senior roles and give you ideas on how to apply the OKR goal-setting process at your company. For more detailed examples, please reach out to us and we can help you.

Also, the usual practice is to start with Top Company Goals and then cascade those to Departmental or Group goals which in thrn align or contribute to the company goals. Also please note that in the OKR system, the Objectives is the headline that is the title of the group or cluster of Key Results and is thus qualitative. Yet Key Results allow you to measure this Objective and these can be either milestones (un-quantified yet measurable either with Complete/Incomplete or with the % Progress) or metrics (which are quantified).

Remember what John Doerr, the VC who introduced the OKR goals process to Google, states how we should be setting OKR goals:

I will (OBJECTIVE name) as measured by (a set of KEY RESULTS)

Think of an OBJECTIVE in OKRs as a name for a “Strategic Theme” (aka the a “Burning Imperative” as some companies call it) – it is a broad, overarching headline or title which is a qualitative name of a set or group of KEY RESULTS. And these KEY RESULTS is what you may refer to as KPIs (Key Performance Indicators) and it’s what you would typically consider an MBO because it’s the very outcome or end result that can be either a measurable Milestone (and sometimes, if possible, quantified as a Metric).


  • Think of it as a Strategic Theme, a Title, a Headline – a qualitative name for a set or group of your Key Results
  • An Objective states qualitative what you want to achieve as an end state, an outcome or a result
  • It is a name which is qualitative (i.e. think of it as a headline or a title naming a theme for a set of KRs)

KEY RESULTS (1-3 KPIs to measure the achievement Objective)

  • Shows progress or tells us how we know if we are achieving our Objective
  • It can be a qualitative “Milestone” or a quantified “Metric” type of measurement
  • A Key Result can be thought of as a KPI (Key Performance Indicator) that measure the progress of the Objective.
  • Also, some managers comment that a Key Result is what one can consider an MBO, a measurable or quantified statement.



Top Company – OKR Goals Examples

OBJECTIVE: Grow Our Global Business

Key Results:

  • KR: Hit our global sales target of $100 Million in Sales
  • KR: Achieve 100% year-to-year sales growth in the EMEA geography
  • KR: Increase the average deal size by 30% with upsells
  • KR: Reduce churn to less than 5% annually via Customer Success


OBJECTIVE: Delight Our Customers

Key Results:

  • KR: Interview 20 customers per month and get feedback
  • KR: Achieve an NPS of 9 from our customers
  • KR: Increase customer retention to 98%
  • KR: Achieve a product engagement of 80% WAU


OBJECTIVE: Delight Our Employees and build an Excellent Corporate Culture

Key Results:

  • KR: Launch an ongoing 2-way closed-loop feedback process
  • KR: Achieve a weekly Employee Satisfaction / Pulse Score of 8+
  • KR: Celebrate “small wins” and any type of progress every single week
  • KR: CEO and SVPs to launch a monthly all-hands TownHall and open Q&A meeting


OBJECTIVE: Launch the New Product Successfully in Q1

Key Results:

  • KR: Create 20 customer case studies
  • KR: Get into the Gartner Magic Quadrant
  • KR: Win a “Best Product of the Year” award at the industry conference

Marketing – OKR Goals Examples

Demand Generation – OKR Goals Examples

OBJECTIVE: Generate More Marketing Qualified Leads (MQLs)

Key Results:

  • KR: Generate 150 MQLs from email marketing
  • KR: Generate 100 MQLs from AdWords
  • KR: Generate 50 MQLs from organic search
  • KR: Generate Net-New Unique leads via Account-Based Marketing


OBJECTIVE: Optimize our Customer Acquisition

Key Results:

  • KR: Improve our new marketing automation process
  • KR: Reduce the Customer Acquisition Costs by 20% in Q3
  • KR: Build a new tops-down and bottoms-up Excel model to analyze the ROI


OBJECTIVE: Implement Account Based Marketing

Key Results:

  • KR: Document and implement the new ABM process
  • KR: Do 2 weekly alignment meetings with the SDR team
  • KR: Do 1 weekly alignment meeting with SDR team managers
  • KR: Generate 20% of closed-won sales via ABM efforts in Q4


Online Marketing – OKR Goals Examples

OBJECTIVE: Improve Our Website and Grow the Conversions

Key Results:

  • KR: Grow website visitors by 7% every month
  • KR: Improve conversions on Landing Pages by 10% in Q2


OBJECTIVE: Improve Our PPC Campaign

Key Results:

  • KR: Get 150 MQLs from Google AdWords
  • KR: Ensure a Cost per Lead of $4 or less
  • KR: Ensure a 2% CTR



Key Results:

  • KR: Get 10 new inbound links from relevant websites
  • KR: Improve our internal on-page optimization
  • KR: Improve our website loading speed


Content Marketing – OKR Goals Examples

OBJECTIVE: Launch the New Monthly Newsletter Successfully

Key Results:

  • KR: Publish 3 new newsletters this quarter
  • KR: Finalize our new monthly newsletter
  • KR: Ensure we get a 3% CTR or above


OBJECTIVE: Improve Our Blog Strategy

Key Results:

  • KR: Publish 50 new blog posts in Q3
  • KR: Do 5 VIP interviews of industry experts
  • KR: Get 5,000 subscribers on our blog


PR / Analyst Relations – OKR Goals Examples

OBJECTIVE: Increase Our Brand Awareness

Key Results:

  • KR: Have 30 media calls/meetings by end of Q1
  • KR: Have 15 calls/meetings with key industry influencers
  • KR: Secure a speaking spot at the Annual Industry conference


OBJECTIVE: Build Strong Relationships with Forrester and Gartner

Key Results:

  • KR: Do 2 analyst briefings in Q1
  • KR: Submit analyst report applications
  • KR: Feature an analyst on our webinar
  • KR: Provide analysts with details on the new product lunch


Community Manager – OKR Goals Examples

OBJECTIVE: Launch a New Customer Community

Key Results:

  • KR: Create a Customer Community Strategy based on best practices
  • KR: Publish 60 articles during the quarter and get 6,000+ page visits
  • KR: Get 30% of our customers to participate in the community


OBJECTIVE: Make our community known by industry experts and thought leaders

Key Results:

  • KR: Reach out to 12 industry experts and thought leaders in Q1
  • KR: Interview them and publish the interview articles on our community site
  • KR: Research and publish the Industry Report & Infographics for the community


Product Marketing – OKR Goals Examples

OBJECTIVE: Launch the New Product Successfully

Key Results:

  • KR: Finish all the new product website updates
  • KR: Work with PR to provide technical product specs
  • KR: Give an exclusive pre-launch update to customers and partners
  • KR: Finalize product datasheets, feature briefs and sales enablement info


Partner Marketing – OKR Goals Examples

OBJECTIVE: Create a Community for our Partners/Resellers (MQLs)

Key Results:

  • KR: Publish 5 new partner-focused whitepapers by Q1
  • KR: Launch 7 webinars to educate our partners
  • KR: Do a 5-city Lunch & Learn event for partners


Sales – OKR Goals Examples

Sales Group – OKR Goals Examples

OBJECTIVE: Generate new bookings pipeline

Key Results:

  • KR: Generate inflow of $12M in pipeline
  • KR: Keep pipeline above 5x of quota to ensure a 20% Win Rate
  • KR: Do 7 product demos per week


OBJECTIVE: Recruit World-Class A-Players for Our Sales Team

Key Results:

  • KR: Hire 10 new AEs by the end of January
  • KR: Hire 20 new SDRs by the end of January
  • KR: Hire 5 new Sales Managers by the end of January
  • KR: Maintain a 4:1 onsite “Interview : Offer” ratio


OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry

Key Results:

  • KR: Implement a better onboarding process
  • KR: Ensure we do regular sales coaching every week
  • KR: Bring in the new sales training company to improve our training
  • KR: Do regular monthly anonymous surveys of SDRs and AEs and get their feedback


Sales Manager – OKR Goals Examples

OBJECTIVE: Grow Our Sales in the Central region

Key Results:

  • KR: Develop relationships with 50 new targets or named accounts
  • KR: Onboard 10 new resellers that focus on Central
  • KR: Offer extra kicker to AEs to achieve 120% focusing on Central


OBJECTIVE: Improve Sales in South America

Key Results:

  • KR: Find 30 new customers in South America
  • KR: Implement a new sales training program for our South American team
  • KR: Receive 5-star reviews from our costumers who will serve as references

SDR Manager – OKR Goals Examples

OBJECTIVE: Implement SDR social selling process

Key Results:

  • KR: Pass SQL’s to sales executives
  • KR: Train 5 SDRs on social selling practices


OBJECTIVE: Exceed our Q4 quotas by 50%

  • KR: Generate 80 Sales Qualified Leads
  • KR: Bring in $50,000 in bookings by end of Q3


OBJECTIVE: Grow Our Upsell and Cross-sell

Key Results:

  • KR: Promote 3 SDRs to the upsell AE role
  • KR: Increase upsell and cross-sell revenue by 40%
  • KR: Increase customer retention to 98%
  • KR: Have regular weekly alignment meetings with Customer Success


Sales Enablement – OKR Goals Examples

OBJECTIVE: Enable Our Sales to Be More Successful

Key Results:

  • KR: Ensure we update our new sales technology stack
  • KR: Implement the new process for measuring Outbound vs. Inbound
  • KR: Revise all the email sequences and upload it into the new sales messaging tool
  • KR: Update the CRM based on the new sales pipeline review process
  • KR: Help the VP of Sales with the new data to finalize the new compensation plan


OBJECTIVE: Improve our Sales Analytics Process

Key Results:

  • KR: Implement a sales analytics and Business Intelligence platform
  • KR: Set up sales cycle and average deal size triggers to email our VP of Sales
  • KR: Review Sales Activity metrics and send a weekly summary to the team
  • KR: Review Sales Pipeline metrics and send a weekly summary to the team
  • KR: Review retrospective Sales Results metrics and send a weekly summary to the team


Channel Partner Sales – OKR Goals Examples

OBJECTIVE: Grow Sales Through our Channel Partner

Key Results:

  • KR: Recruit 30 new channel partners in Eastern, Central and Western geographies
  • KR: Finalize the new 20% channel sales promotion for Q3
  • KR: Implement the new channel partner website section
  • KR: Improve the channel partner onboarding process and documents


Human Resources – OKR Goals Examples

VP of HR / People Ops – OKR Goals Examples

OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees

Key Results:

  • KR: Launch an ongoing 2-way closed-loop feedback process
  • KR: Create clarity of all departments and teams via clear OKR goals
  • KR: Achieve a weekly Employee Satisfaction / Pulse Score of 8+
  • KR: Celebrate “small wins” and any type of progress every single week
  • KR: CEO and SVPs to launch a monthly Town Hall with Open Q&A


OBJECTIVE: Improve Our Employee Retention

Key Results:

  • KR: Improve our 2-way closed-loop feedback and ongoing performance management process
  • KR: Improve our employee engagement score and employee satisfaction to 8 or above
  • KR: Survey employees monthly on how to make our company an even better place to work
  • KR: Assess if we are paying salaries and benefits at market rates


OBJECTIVE: Grow Our Team With A-Players

Key Results:

  • KR: Offer our employees a $500 reward for referrals of A-Players whom we hire
  • KR: Hire 25 new employees this quarter for the 5 requesting departments
  • KR: Survey interviewees after each interview process and get feedback
  • KR: Maintain a 4:1 Interview-to-hire ratio


OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score

Key Results:

  • KR: Ensure every manager company-wide is doing an ongoing, 2-way feedback loop
  • KR: Survey employees with using a Pulse (Employee Satisfaction Index) weekly
  • KR: Ensure we are setting clarity of work with goals to boost engagement


OBJECTIVE: Make All of Our Managers More Effective and Successful

Key Results:

  • KR: Provide consistent training to managers on how to manage effectively
  • KR: Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback
  • KR: Do monthly anonymous employee surveys to get feedback on managerial effectiveness


OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time

Key Results:

  • KR: Get free gym membership for employees
  • KR: Survey our employees on how they like our new ongoing performance process
  • KR: Collect all performance review notes from our 30 front-line managers


OBJECTIVE: Transition to Ongoing Performance Management

Key Results:

  • KR: Announce the transition from outdated annual performance review process
  • KR: Implement the ongoing 2-way closed-loop feedback with lite check-ins
  • KR: Institute quarterly performance reviews
  • KR: Announce new annual reviews to serve as a summary for the ongoing process


Engineering – OKR Goals Examples

VP of Engineering – OKR Goals Examples

OBJECTIVE: Launch the New Product Architecture

Key Results:

  • KR: Have engineering team contribute X story points
  • KR: Design 5 tests with QA
  • KR: Upgrade our database and complete data migration


OBJECTIVE: >Build a World-Class Engineering Team

Key Results:

  • KR: Offer a $500 reward for referrals to A-Players
  • KR: Hire 5 referred engineers with exceptional references by end of Q2
  • KR: Maintain a 4:1 onsite “Interview : Hire” ratio

QA Engineer – OKR Goals Examples

OBJECTIVE: Drive Quality for Features in Our New Release

Key Results:

  • KR: Identify 30 bugs by the end Q2
  • KR: Implement the new QA automation tool and process
  • KR: Ensure no more than 1 critical bug reported in Q3
  • KR: Have zero regressions in Q3


OBJECTIVE: Maintain an Agile Process

Key Results:

  • KR: Create and implement workflow graph
  • KR: Install new Migration field
  • KR: Create Knowledge Base documentation

Software Engineer – OKR Goals Examples

OBJECTIVE: Improve the Email Delivery Architecture

Key Results:

  • KR: Provide a new refactoring plan
  • KR: Ship the new architecture docs to all internal teams


OBJECTIVE: Launch a high quality Product Beta

Key Results:

  • KR: 10% of our existing customers try it
  • KR: Get an NPS score of 7

Product Management – OKR Goals Examples

OBJECTIVE: Launch the New Product Successfully

Key Results:

  • KR: Conduct 30 customer development interviews
  • KR: Review 10 usage videos via UserTesting.com and summarize it internally
  • KR: Do 2 training sessions on the new product for Marketing and Sales teams
  • KR: Help Product Marketing by reviewing their technical spec documents


OBJECTIVE: Developw a New Product Vision for 2018

Key Results:

  • KR: Interview 50 prospective customers and get their feedback
  • KR: Finalize the UX mockups and show it to 20 of those customers
  • KR: Discuss the summary findings with the sales team and get their input

Customer Success – OKR Goals Examples

OBJECTIVE: Customer Success

Key Results:

  • KR: Increase the adoption of our new product
  • KR: Be proactive in assessing our drops in account usage or at-risk usage
  • KR: Apply Best Practices to ensure we have NPS score of 8 and above

OBJECTIVE: Be Proactive With Customer Success

Key Results:

  • KR: Implement a Customer Success platform to track customer health
  • KR: Actively monitor customer health
  • KR: Reach out to customers who appear to be at-risk

Customer Support – OKR Goals Examples

OBJECTIVE: Deliver a World-Class Customer Support Experience

Key Results:

  • KR: Achieve a CSAT of 90%+ for all Tier-1 tickets
  • KR: Troubleshoot Tier-1 issues within 1 hour
  • KR: Resolve 95% of Tier-2 support tickets in under 24 hours
  • KR: Each support rep to maintain a personal CSAT of 95% or more

OBJECTIVE: Ensure Customer Support is a High-Performance Team

Key Results:

  • KR: Maintain a weekly Support group ESI/Pulse score of 8 or greater
  • KR: Finalize resource allocation with the VP of Support
  • KR: Promote 2 customer support reps to managers
  • KR: Recruit 6 more customer support reps


OBJECTIVE: Implement a Scalable Customer Support Process

Key Results:

  • KR: Implement our new customer support platform
  • KR: Implement our new customer support platform
  • KR: Updated 30 “How-To” articles on the Knowledge Base


OBJECTIVE: Track All Critical Support Metrics

Key Results:

  • KR: Track and report on Number of New Tickets to Resolved Tickets
  • KR: Track and report on Average Resolution Time
  • KR: Track and report on Top 10 Customers by Active Tickets

Finance – OKR Goals Examples

OBJECTIVE: Improve our Annual Budgeting Process

Key Results:

  • KR: Have a meeting with every VP about the new process
  • KR: Review everyone’s budget proposals before mid-Q3
  • KR: finalize the final budget by Sep 15


OBJECTIVE: Improve our Financial Reporting Process

Key Results:

  • KR: Hire a new bookkeeper
  • KR: Implement the cloud-based version of QuickBooks
  • KR: Ensure we close our financials within 2 weeks of a quarter

Operations – OKR Goals Examples

OBJECTIVE: Improve our IT and Infrastructure

Key Results:

  • KR: Eliminate systems downtime in Q2
  • KR: Implement the new cloud backup system and process
  • KR: Improve internal IT satisfaction and response time