Set and track goals and objectives at the company, department, and individual level. Achieve line of sight into organizational goal alignment.


Organizational Goals Management is what has been traditionally referred to as “Managing by Objectives” (MBO), as defined by Peter Drucker in his book, “The Practice of Management”. Managing with or by setting Objectives is the correct management approach (as opposed to micromanaging, or worse, managing without any objectives). It aims to improve performance by clearly defining objectives at all levels of the organization as agreed upon by management and employees.

It also involves aligning everyone’s objectives to the company’s top priorities (or Top Corporate Objectives) and then focus all of the efforts on the same key priorities throughout the organization. It helps every manager – from first-line managers to middle managers to senior executives – manage people and their performance by aligning and focusing everyone on results rather than on micromanaging day-to-day activities.

Today, MBOs have been enhanced for the modern world of work and the new modern, agile goal-setting methodology is “Objectives and Key Results” (OKRs). The world’s top performing companies connect everyone within their organization to what matters most, inform all individuals about what is important, establish accurate KPIs for measuring progress, and create clear alignment internally which drives better performance and results.


Managing goals and objectives ensures managers can be more effective and that employees are making progress towards what truly matters to the company:

"Organizations whose employees review and update their objectives on a regular basis are nearly 300% more likely to score in the top quartile of business performance. Unfortunately, only 9% do it."

"Only 24% of companies believe they are doing a great job aligning employees and personal goals with corporate purpose, and nearly as many (22%) actually admit they are weak at alignment."

"A mere 7% of employees today fully understand their company's business strategies and what's expected of them in order to help achieve company goals."

Typical Business Challenges:

  • There is a lack of clarity for most of the organization about the company’s top priorities.
  • Most employees (except for the CEO and the executive team) have no visibility or understanding of the company’s objectives.
  • Most of the individuals’ objectives are not linked with the top company objectives.
  • Your current goal-setting process is not working. It’s too time-consuming, tedious and cumbersome – taking your executives and employees away from their work and without really helping move the needle.
  • Your progress is not measured (and is not even measurable in the first place) – you don’t have consistent, established performance indicators to measure progress and your managers lack the real-time insight into team members’ regular progress towards its key objectives.
  • Your people don’t see how their effort is connected to the big picture or to what truly matters.

Business Impact

Results you can expect when you deploy Atiim to support Organizational Goals Management:

  • Increase Revenue: According to a study conducted by Ben Lamorte, OKR Expert and Consultant, groups that used OKRs saw an average increase of 8.5% increase in sales vs. other groups in the same organization.
  • Align Everyone: Improve the company-wide communication of your company’s top objectives across the organization, create widespread clarity and understanding of what matters, and allow every manager at each level to create clarity for their own group.
  • Drive Transparency: Easily inform everyone of what is important to your company on an ongoing basis. Clear and regular visibility of all the objectives: top-down, bottom-up and cross-functional.
  • Establish Clear KPIs: Measure progress at the top of the company, at every department and team level and for every individual – help everyone track and achieve their objectives
  • Recognize Excellence: Praise and celebrate other team member’s progress as well as comment on each other’s goal-achievement.
  • Identify Issues: With visibility into which goals are at risk, or falling short, you have a better chance to take corrective action before it’s too late.

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