You Asked for Examples of OKRs to Drive Growth in 2019

In this edition of “You Asked & We Answer” we’ll provide examples of OKRs you can use to accelerate growth in your company in 2019. These OKR examples, when implemented properly can serve as a launching pad for success in the new year.

Every company is different, and we won’t pretend to know your specific needs and priorities. The objective of these OKR (Objectives and Key Results) examples is to provide inspiration for the type of goals you will want in place. It’s up to you to find your points of emphasis and tailor the methodology to your requirements.

Focus and Commitment to Strategic Priorities

In his New York Times bestseller, “Measure What Matters,” John Doerr identifies the Four Superpowers of OKRs. The first Superpower is to Focus and Commit to Priorities. Your 2019 OKRs need to answer the question, “What is the most important thing we can do as an organization next quarter, and for the next twelve months?” These Objectives should contain an element of stretch, OKRs are not of the “business as usual nature.” We suggest you focus on a limited number of Objectives, no more than three to five. These Objectives should be supported by no more than three Key Results each.

Examples of OKRs to Drive Growth

We’ll provide examples of both committed OKRs, those you must achieve, and aspirational OKRs, more of the moonshot nature. In practice, we recommend you utilize a blend of committed and aspirational objectives in your OKR implementation.

Aspirational Corporate OKR Goals:

  • Delight Our Customers
  • Double Annual Recurring Revenues
  • Create a Performance-Driven Corporate Culture
  • Create a Superior Customer Experience

Committed Corporate OKR Goals:

  • Improve Customer Engagement
  • Achieve Budgeted Year-to-Year Sales Growth
  • Build a Best-in-Class Engineering Team
  • Improve Net Promoter Score

For additional inspiration in determining your most crucial strategic 2019 OKRs, we suggest you explore the following areas: Business Growth, Customer Focus, Talent & Culture, and Technology and Innovation.

Additional areas for inspiration would include:

  • Revenues – see examples above of both an aspirational and a committed revenue goal. Ideas for other revenue objectives:
    • Global revenue targets
    • Regional development
    • New business
    • Improved customer retention
    • Average deal size
    • Close rates
  • Profitability – examples could be as simple as making a profit or improving profitability, you might address things such as ROI, or gross margin improvement
  • Customer Service – delight our customers, improve NPS scores, reduce churn, decrease response times
  • People Operations – establish retention and recruiting targets, address hiring standards, revamp performance management
  • Product Development – set product launch quantities and standards, identify areas for collaboration with other departments, maintain product consistency

As stated at the outset we cannot pretend to know the specifics and context of your business. However, we’re confident that if you follow some basic best practices, such as Focus and Commit to a handful of the most critical initiatives, you can make 2019 a great year.

We hope this article has helped to inspire your 2019 OKRs. Do you manage a company or teams (either as a CEO, a senior executive, a middle manager or even a front-line manager)? Do you set and track objectives? Does aligning employee performance to business goals matter, and are you responsible for driving results? If so, please check out a live demo of Atiim OKR & Goals Management Software and we’d love to hear what you think about it. Thank you!

Image Credit: Nik MacMillan on Unsplash



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