How to Unlock the Power of OKRs- Commitment, from “Measure What Matters” by John Doerr

In his New York Times best-seller “Measure What Matters”, John Doerr defines OKRs as a powerful goal-setting methodology that helps to ensure that the company focuses on the same important issues throughout the organization. So, what creates the power within the OKR protocol? How does one access this OKR power? For the number one criteria for OKR success read on.

Objectives Must First Answer your Why?

Many companies set and meet Objectives every day; introduce a new product, meet your sales budget, generate the targeted number of users. But, are these inspiring your organization? Are they necessary to achieve 10X results? Probably not. Successful OKRs start with the Why? A clear and compelling vision of an aspirational, even audacious goal is required.

Once You Know the Why You Must Commit

In his book, John Doerr relates the story of Nuna’s founder, Jini Kim. Her “Why” was very personal, her goal a true moonshot, achievement required a herculean corporate-wide effort. Her personal Commitment to the Objective, illustrated daily to her organization via OKRs, ensured its success.

Doerr provides several other examples of organizations achieving great things due to leadership’s Commitment to aspirational Objectives and the OKR process. In each instance whether it be “to organize the world’s information and make it universally accessible”, or “debt relief to the poorest countries in the world”, or “to build the world’s best browser”, it took total Commitment to the cause and the OKR process by leadership.

The key insight from these examples is that until senior leadership Commits to the OKR process, and the organization’s Objectives, you cannot expect success. And, the more aspirational the Objective, the more critical leadership’s Commitment.

Do you manage a company or teams (either as a CEO, a senior executive, a middle manager or even a front-line manager)? Do you set and track objectives? Does aligning employee performance to business goals matter, and are you responsible for driving results? If so, please check out a live demo of Atiim OKR & Goals Management Software and we’d love to hear what you think about it. Thank you!


Image Credit: Maximilian Weisbecker on Unsplash

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