We have devoted an entire series of blogs to John Doerr OKRs. Doerr is the self-proclaimed “Johnny Appleseed” of OKRs and along with Google has done a great deal to popularize the methodology.
Our John Doerr OKR blogs follow Doerr from his days at Intel learning OKRs from Andy Grove, through his introduction of OKRs to Google, and how he has introduced OKRs to every company he has invested in
In 2018 venture capitalist John Doerr gave a presentation at a TED conference titled, “Why the Secret to Success is Setting the Right Goals.” That talk has now been translated into nine languages and viewed over one and a half million times.
In the What You Need to Know series, we’ll be addressing many of the most commonly asked questions regarding OKRs. In this first installment, we’ll discuss how OKRs differ from KPIs, and how they’re complementary.
You’ve read “Measure What Matters,” John Doerr’s New York Times bestseller. Perhaps you’ve also viewed Rick Klau’s YouTube video, “How Google Sets Goals.” You’ve researched companies such as Google, Intel, Intuit, and LinkedIn to see how they use OKRs (Objectives and Key Results) to drive superior execution.
For many companies, the failure to align represents the single greatest challenge to strategy execution. In an HBR study, over ninety percent of employees do not fully understand the company’s goals, or what’s expected of them.