Strategic OKR Examples – Driving Growth in 2019

It’s a New Year, 2019. Is this your break-out year? Are you looking to challenge and propel the organization to new heights? If so, then read on. In this article, we’ll provide strategic OKR examples that when implemented can serve as a launching pad for growth in 2019. Obviously, every company is different, and we won’t pretend to know your specific needs and priorities. But these examples will provide inspiration for the type goals you will want in place. It’s up to you to find your points of emphasis and tailor the methodology to your requirements.

Commitment to Strategic Priorities

Your 2019 OKRs need to answer the question, “What is the most important thing we can do as an organization next quarter, and for the next twelve months?” We suggest you look to your Mission, Vision Statement, and Strategy for inspiration. Remember, your OKRs will inform the organization where to concentrate their efforts, apply resources, and determine the work to be done. Focus on a limited number of Objectives, no more than three to five, that can make the difference in 2019.

Examples of OKRs to Drive Growth

We’ll provide examples of committed OKRs, those you must achieve, and aspirational OKRs, more of the moonshot nature. In practice, we recommend you follow suit and blend committed and aspirational objectives in your OKR implementation.

Aspirational Corporate OKR Goals:

  • Become the Market Leader in our Space
  • Double Annual Recurring Revenues
  • Create a Performance-Driven Corporate Culture
  • Be First to Market with Tech Innovations

Committed Corporate OKR Goals:

  • Increase Marketing Qualified Leads
  • Achieve Budgeted Year-to-Year Sales Growth
  • Build a Best-in-Class Engineering Team
  • Introduce New Products on Time

For additional inspiration in determining your most crucial strategic 2019 OKRs, we suggest you explore the following areas: Business Growth, Customer Focus, Talent & Culture, and Technology and Innovation.

Additional areas for inspiration would include:

  • Revenues – see examples above of both an aspirational and a committed revenue goal. Ideas for other revenue objectives:
    • Global revenue targets
    • Regional development
    • New business
    • Improved customer retention
    • Average deal size
    • Close rates
  • Profitability – examples could be as simple as making a profit or improving profitability, you might address things such as ROI, or gross margin improvement
  • Customer Service – delight our customers, improve NPS scores, reduce churn, decrease response times
  • People Operations – establish retention and recruiting targets, address hiring standards, revamp performance management
  • Product Development – set product launch quantities and standards, identify areas for collaboration with other departments, maintain product consistency

As stated at the outset we cannot pretend to know the specifics and context of your business. However, we’re confident that if you follow some basic best practices, such as focus and commit to a handful of the most critical initiatives, you can make 2019 a great year.

We hope this article has helped to inspire your 2019 OKRs. Do you manage a company or teams (either as a CEO, a senior executive, a middle manager or even a front-line manager)? Do you set and track objectives? Does aligning employee performance to business goals matter, and are you responsible for driving results? If so, please check out a live demo of Atiim OKR & Goals Management Software and we’d love to hear what you think about it. Thank you!


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