OKRs Examples for a Software Company – Tips for Writing Great OKRs

OKRs (Objectives & Key Results) is a simple process – it’s about setting goals. Implementation, however, can be somewhat complex when companies are just beginning to use the protocol. The following article will provide Examples of OKRs for a Software Company and illustrate how they cascade through the organization.

The task of developing your initial OKRs typically is the realm of senior leadership. Remember, OKRs determine the focus of the entire organization and the work to be done in the upcoming period.

An OKR Example for a Software Company

Below is an example of an OKR as it might pertain to a software company today:

Corporate OKRs:

  • Grow Annual Recurring Revenue


  1. Build-out Internal Teams
  2. Delight Existing Customers
  3. Secure New Customers
  1. KEY RESULT – Goal Assigned to VP People Operations
  • Build-out Internal Teams

Key Results:

  1. Hire five new people in IT
  2. Identify and hire two new Account Executives
  3. Identify and hire two new Customer Success Managers
  1. KEY RESULT – Goal Assigned to VP Marketing
  • Delight Existing Customers

Key Results:

  1. Interview 20 customers per month – identify areas for upselling
  2. Achieve an NPS of 9 from our customers
  3. Increase customer retention to 98%
  1. KEY RESULT – Goal Assigned to VP Sales
  • Secure New Customers

Key Results:

  1. Complete training for all new AE’s
  2. Develop new sales collateral materials
  3. Allocate goals to current AE’s to achieve (X) number of new customers

The above examples illustrate how the Key Results of a corporate goal would cascade to become the Objective at the department level, which in turn is supported by its Key Results. These Key Results would then cascade to become the Goals of team leaders and individual contributors.

In addition to the above OKR examples, Atiim provides guidance and support through professional and experienced Customer Success Managers who assist you in the development of your initial OKRs, staff training, and education.

Key Takeaways for OKR Setting in a Software Company

In an OKR implementation, your initial set of OKRs should be translated from your Mission, Vision, and Strategies. We recommend no more than three-to-five initial Objectives, each supported by one-to-three Key Results. You will remember that Objectives answer the question, “What” do we need to accomplish, and Key Results answers “How.”

If you set Objectives for a Software Company remember this formula from John Doerr’s “Measure What Matters:”

We Want to:


as measured by this set of KRs:

  1. {Key Result}
  2. {Key Result}
  3. {Key Result}

We hope these examples and takeaways have helped to stimulate thought for your OKRs. For more detailed OKR examples, please reach out to us and we can help.

Do you manage a company or teams for a Software Company? Do you set and track objectives? Does aligning employee performance to business goals matter, and are you responsible for driving results? If so, please check out a live demo of Atiim OKR Goals Management Software and we’d love to hear what you think about it. Thank you!

Image Credit: Alejandro Escamilla on Unsplash



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