Choosing the right goals sets your company in the best possible direction, but without having any business goals examples to use as guidance, it can be difficult to for executives to know where to begin. Business goals are essential to keeping your entire organization focused on desirable outcomes, and they also help to ensure everyone is supporting the most critical priorities in your company right now. When done properly, business goal setting can even motivate teams, drive engagement, and accelerate results.

OKR Goals Examples for B2B Companies
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Yet, too often, goals fail to be achieved. Usually, it’s not due to lack of resources like time or talent; it’s simply because goals weren’t set properly in the first place. When companies fail to hit their goals, they probably weren’t specific or measurable to begin with. Thus, there was no way for employees to know whether they were on track, and instead time gets wasted on “busywork,” putting out fires, and on activities, instead of making collective progress on the company’s most critical priorities.

To help set clear, measurable goals that get all of their teams aligned with the same priorities throughout the whole company from the very start, many managers and executives are using OKRs (Objectives and Key Results).

What Are Objectives and Key Results?

OKRs are a platform for setting goals using Objectives (the thing to be accomplished) and Key Results (the measurement that will gauge the progress of the Objective). High-performing companies like Google use them to achieve ambitious company goals.

Learning about how OKRs work can be helpful for executives who are looking for ways to develop a solid goal setting platform. For companies that already use a powerful goal setting tool like OKRs, seeking business goals examples is still a useful way to make sure you’re setting aggressive yet realistic goals and moving your company in the right direction. Let’s take a deeper look at business goals and examples, below.

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Why Is Setting & Tracking Business Goals Important

Setting and tracking goals is the most critical aspect of success in any organization. Think of it in terms of football: if there wasn’t an end zone, how would you know when your team scored a touchdown? Goals are the end zones of the business world, and you need to be tracking your progress with them to make sure you’re staying ahead of the competition.

Of course, this is an over-simplified comparison, but it may be helpful for shedding light on the importance of company goals. The reality is that many executives set them, but fail in terms of follow-through. One of the main reasons they fail is because they’re not measuring progress.

That’s why it’s so important to set goals that are measureable in the first place. Doing so will allow you to continually check in on progress so you know whether you’re on track, falling behind, or if the goal needs to be put on hold so other priorities can be addressed. For these reasons, business goals should be SMART (which stands for Specific, Measurable, Aligned, Relevant, and Time-Bound).

When you set SMART goals, they naturally become easier to track. Since employees already know exactly what’s expected of them because you’ve set clear goals, it will be easier for managers to have regular check-ins with their teams to discuss goal progress. They can ensure everything is on track, and if not, offer course-correcting guidance to get their teams headed back in the right direction. That way, by the time deadlines roll around, the goals will be completed.

Now that we’ve discussed the importance of setting and tracking business goals, let’s see some examples.

Business Goals Examples

While your goals will never look exactly like the next company’s, having a broad idea of what they should look like can provide a good starting point. We have a full list of sample business goals you can refer to at any time on our website, along with a free eBook which compiles a full list of OKR Goal examples. In the meantime, here are a few of the best examples of goals to help guide you in setting your some for your own company:

3 Company Level Business Goals Examples

  1. Grow Our Global Business

    • Key Result: Hit $100 M in sales
    • Key Result: Increase average deal size by 25% with upsells
    • Key Result: Reduce churn to <5% through improved customer support
  2. Delight Our Company’s Customers

    • Key Result: Raise customer retention to 97%
    • Key Result: Get feedback from 15 customers per month through interviews
    • Key Result: Get a net promoter score of 9 with our customers
  3. Launch Our Product Successfully in Q2

    • Key Result: Develop 15 customer case studies
    • Key Result: Win a “best product” accolade at upcoming conference

Because the most successful way to set company goals is to cascade them downwards (and make sure they align upwards, too), it’s essential to get your company level goals right from the start. Otherwise, you run the risk of having weak, unclear, or misaligned goals throughout the entire organization.

As you might imagine, there are also goals samples for every department, which we’ve included on our examples page. We won’t list all of them here, but here are just a few ideas you can reference (again, be sure to visit our examples page for the accompanying Key Results):

  • Marketing Goals Examples:

    • Create more Marketing Qualified Leads
    • Optimize Customer Acquisition
  • Sales Goals Examples:

    • Generate New Bookings Pipeline
    • Recruit High-performing A-Players for Our Sales Team
  • Engineering Goals Examples:

    • Launch the New Product Architecture
    • Recruit a World-Class Engineering Team

When you set clear business goals, you help your employees understand their role in the success of your company, which leads to better engagement. This, in turn, supports high performance. Coupled with the fact that strong business goals make it simple to track progress and measure success, these reasons make it very clear that corporate goals are the most powerful tool available to any company that wants to perform better.

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Ebook - The Ultimate List of OKR Goal Examples for B2B Companies


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