95% of Your Employees Don’t Know Your Company Objectives

Most CEOs and executives wouldn’t be surprised to find out that not every employee knows their company objectives, but it turns out that without using an effective goal setting system such as Objectives and Key Results (OKRs), only a very small percentage of the workforce may understand the key priorities in your company. In fact, Harvard Business Review confirms that “95% of employees do not fully understand the company’s goals or what’s expected of them to achieve the company goals.”


Why You Must Address It Now

If your teams don’t know your company objectives, it’s highly unlikely that the work they’re doing is supporting those objectives. Instead of having a clear way to communicate company goals, align employees’ objectives with those goals, and tracking the progress of each Objective, what your company is experiencing is misalignment, duplicated efforts, and reactive operations.

Here’s How You Can Fix Goal Misalignment

The most effective and powerful way to align your teams is by implementing OKR goal setting, a system through which everyone has a direct line of sight into the top-level goals of the company, as well as how their own individual objectives support those goals. They’ll also be able to see the progress on coworkers’ goals so that no duplicate efforts are being made and everyone can move swiftly towards achievement, instead of taking a reactive approach which is the case when goals are disorganized and out of sync. Finally, the success of OKRs is measured by employees’ ability to complete goals on time according to your company’s schedule, so you’ll know that your teams are continuously pushing further to excel.

Do you manage a company or teams (either as a CEO, a senior executive, a middle manager or even a front-line manager)? Do you set and track objectives? Does aligning employee performance to business goals matter, and are you responsible for driving results? If so, please check out a live demo of Atiim OKR & Goals Management Software and we’d love to hear what you think about it. Thank you!

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